FOCUS SUP BOARDS: Proud Moment for FOCUS SUP - Sponsors of New Aquatic Center in Kiryat Yam, Israel!

A very thrilling moment in our surfing life happened for Focus SUP founders last month, October 2011.

enjoy!

We all grew up in a small town near Haifa, Israel called Kiryat Yam. The population was 30,000 back in 1986.

FOCUS demo for all

We grew up surfing the Mediterranean Sea, mostly sub-par waves from wind swells but sometimes we did get some nicely shaped waves with more punch to them. Nevertheless, for us it was heaven and we always surfed the most of every wave.

Fast forward to 2011 and now we have Focus Surfboards that we built from the ground up to become an international surfboard and SUP company, we are very proud of it.

Last October we became even prouder when a key event happened in our old childhood town.

With the vision of world-renowned Kite Boarder Gil Hurvitz, and the city of Kiryat Yam, a new aquatic center was opened at our old beach break. This center houses all of the aquatic sports that people can ask for, ranging from kite boarding, surfing, kayaks and SUP.

inside the aquatic center...

The opening of this center marks a great achievement to the local community and also to us personally as this is a dream that we all had when we were kids, to bring our city to the surfing map and really give back to the community by introducing new comers to the great activities we have in water.

Focus Surfboards is one of the sponsors of the center with equipment and accessories to cover all of its needs.

happy faces

The grand opening was an event that is still being talked about as one of the events of the year.
The mayor came to give his blessing, the city Rabbi came to bless and install the Jewish Mezuzah that blessed each house and other top business figures came to show their appreciation.

Gil and the mayor

a blessing for the new center

Local residents came in the hundreds and they got to demo the boards, kayaks and boogie boards.

the girls' SUP race!

We even held a short SUP race to get people on boards and show them the absolute fun they can have on an SUP. Everyone was stoked and this event was truly one of the top events of the year.

kayaks

Local papers came to cover the event and took pictures and wrote an entire page cover story about the new center. Absolutely insane!

FOCUS Israel: Tal and team riders Gogo and Gali

full page news coverage!

We want to thank Gil for his vision, the city of Kiryat yam for their support and trust and to the great local community that really showed up to see and experience our dream.